that is the message that has really resonated in ohio with the obama super pac and the obama campaign itself and really we have not seen anything in this entire campaign to suggest that romney has a good, solid answer to that. >> i have to add though that a couple of days ago in the recent weeks, the romney campaign has taken a new tack. as you were mentioning, the obama campaign has put out this kind of direct talk to the voter type of action d that basically has the president talking to those folks who would presumably turn out to vote for him. so did the romney campaign. they did come out with a long ad where it is literally mitt romney sitting in front of the camera talk directly to the voters. yes, repeating a lot of the messages that he's said on the stump but doing it personally, i suppose in a way to try to appeal to the folks on a much more personal level to try to draw that personality to add the personality understanding that people often say that they don't have about mitt romney and they've pooled in all of the swing states, including ohio, they've pulled all of the ads t